MAM
MEGHA TATA – MANAGING DIRECTOR – SOUTH ASIA, DISCOVERY to be Conference Chair and APARNA PUROHIT – HEAD OF INDIA ORIGINALS, AMAZON PRIME VIDEO INDIA to be Awards Chair for the ‘RE-INVENT’
Promax is delighted to announce Megha Tata, Managing Director -South Asia, Discovery as the Conference Chair for ‘Re-Invent’ Promax India Virtual 2020 – Conference & Awards. Joining her is Aparna Purohit – Head of India Originals, Amazon Prime Video India as Awards Chair for ‘Re-Invent’ Promax India Virtual 2020 – Conference & Awards.
‘We are indeed fortunate and delighted to have Megha and Aparna on board as Conference Chair and Awards Chair at our 17th India edition of the PROMAX INDIA VIRTUAL 2020 CONFERENCE & AWARDS. Both Megha and Aparna come with a wealth of experience and knowledge that is invaluable and so relevant, given where the industry is headed today. I welcome you both to be a part of the Promax family’ says Rajika Mittra – Country Head & Strategic Partnerships for India, Hong Kong & Philippines.
Megha Tata, Managing Director – South Asia, Discovery says, “We all know it has been an unprecedented year-a period of time which will never be forgotten by generations. Yet, in these challenging times, there have been creative geniuses who have inspired all of us with their out-of-the-box thinking and creativity. We will aim to shine light on such talent as part of Promax 2020 Conference & Awards.”
Aparna Purohit, Head of India Originals, Amazon Prime Video says “Despite the unprecedented and challenging circumstances, this has been an incredible time for artistes to find newer expressions for their art and it is so evident from the entries we have received at this year’s Promax India Awards. I believe, stories connect, provoke, inspire and provide us with an escape from the chaos outside. I am truly inspired to be surrounded by such diverse and authentic ideas.”
Keeping with this year’s theme of Re-Invent, Promax India promises to be entertaining and energetic with a mix of world-renowned speakers and an amazing panel of local experts across different disciplines to discuss and share their experiences about the extraordinary possibilities ahead.
Promax India Virtual 2020 will be available complimentary to our Promax members while Early Bird registration for Non Members has commenced. Do register your teams at https://www.promaxindia.tv/event-registration/
RE-INVENT' PROMAX INDIA VIRTUAL 2020 – CONFERENCE & AWARDS goes LIVE officially on 8th & 9th of October 2020 and opens on the 7th of October with all the past webinar series.
For more information, please contact:
Yi Ling – yiling@promaxasia.tv
Promax Asia Pte Ltd
3C Tank Road, Singapore 238060
www.promaxindia.tv
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
