Brands
Meezaan adds star sparkle to Kora’s new wedding edit
MUMBAI: Love may be in the air, but style is clearly in the spotlight. Kora by NM, India’s leading contemporary menswear label, has teamed up with rising star Meezaan Jafri for its latest wedding collection, aptly titled Crafted in Confidence.
The campaign celebrates the modern Indian groom: sharp, expressive and effortlessly self-assured. Drawing inspiration from Meezaan’s easy charm and confident individuality, Kora’s new edit reimagines traditional wedding wear with a contemporary twist.
From breezy pastel kurta sets for haldi and mehendi, to majestic sherwanis, bandhgalas, tuxedos and tailored jackets, the collection curates an entire wedding wardrobe with seamless flair. The palette moves from soft neutrals to rich jewel tones, unified by Kora’s signature detailing and craftsmanship.
“Meezaan embodies the spirit of the Kora man, confident, expressive and deeply rooted in individuality. This collaboration captures the pulse of a new generation,” said a Kora by NM spokesperson.
Adding his own flair, Meezaan shared, “Kora feels authentic and timeless. It’s about breaking away from what’s expected and owning who you are.”
The digital campaign, rolling out across Kora’s Instagram, Youtube and website, brings together tradition and modernity in a cinematic showcase that redefines what it means to be wedding-ready, with confidence stitched into every seam.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
