Brands
Meesho earns coveted spot on TIME’s 2023 List of 100 Most Influential Companies
Mumbai: Meesho, India’s e-commerce marketplace, has made it to TIME’s prestigious list of the 100 Most Influential Companies in the world for 2023. Meesho was recognised as one of the ‘Pioneers’ on the list for the extraordinary impact it has made on India’s e-commerce landscape.
In its third edition this year, TIME100 Most Influential Companies list honours organisations – across sectors including health care, entertainment, technology, retail and energy – that have made substantial contributions towards shaping industries and redefining the way we live and work. To assemble the list, TIME solicited nominations across sectors, and polled its global network of contributors and correspondents, as well as outside experts. Then TIME editors evaluated each on key factors, including impact, innovation, ambition, and success. The result is a diverse group of 100 businesses helping chart an essential path forward.
TIME said, “Unlike its competitors, Meesho doesn’t charge sellers a commission, which it says enables it to sell 60 per cent of its products for less than $4, in reach for Indian families that make less than $6,000 a year.”
This recognition validates Meesho’s trailblazing achievements and its commitment to democratizing internet commerce for everyone through an inclusive and egalitarian platform. The company has empowered millions of small businesses to come online and create digital storefronts, which has not only boosted their earning potential but also helped generate employment at scale. At the same time, Meesho’s focus on catering to underserved consumers through affordable and relevant products has driven inclusion from both urban and rural India.
“We are honoured and humbled to be recognised by TIME as one of the 100 Most Influential Companies in the world. With a Bharat-focussed company getting this accolade, this achievement is a proud moment for the entire country,” said Meesho CEO & founder Vidit Aatrey. “It’s a great endorsement of the team’s hard work, determination, and passion as we continue to empower small businesses while also making online shopping affordable for millions of customers from all corners of the country. Our mission is to create sustainable livelihoods by enabling entrepreneurship, and this recognition reaffirms the positive impact we are making on people’s lives.”
With 140 million annual transacting users, 1.1 million+ sellers and 100 million active product listings across 30 categories, Meesho aims to fuel discoverability of a wide assortment of products for both urban and Bharat consumers. The company recently emerged as the world’s fastest shopping app to cross 500 million cumulative downloads across Google Play and iOS App Store combined, as per data.ai (formerly App Annie). It also unveiled a new brand identity to showcase the platform’s inclusivity with a vast collection of value-first products, and how it’s helping consumers across income segments, geographies, languages, genders and age groups realize their shopping aspirations.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
