MAM
Meera reminiscences the good old times with popular ‘Velikizhamai’ advertisement from the 90’s
In these unprecedented times of COVID -19, as we are all locked up in our homes for a major part of the time, it is becoming increasing difficult to cope with the stress arising out of this uncertainty. Meera, one of the flagship brands of CavinKare strongly believes that tradition encompasses everything and is a go to for all kind of situations.
As the world is slowly starting to realize the importance of our traditional practice right from saying Namaste, to washing your hands and legs after coming from outside, Meera decided to emphasize the importance of an another very important traditional ritual, an oil bath with powder, with a nostalgic touch. Meera announced that they would re-telecast their iconic ‘Velikizhamai’ ad across Tamil Nadu to bring that flood of nostalgic memories from the 90s.
Almost every home in Tamil Nadu would strongly relate with this advertisement, the jingle and the ritual. The visual along with the jingle captures how a mother gives a relaxing oil massage to daughter followed by a Hairwash with Meera Herbal powder, a blend of 11 natural herbs. Excess body heat especially during summer could cause problems like headache, lack of proper sleep, hairfall etc. and a relaxing oil massage bath with Meera powder helps you tackle all these along with a host of numerous other health benefits.
Commenting on the re-launch of the advertisement, Gayatri Kabilan, Senior Manager- Marketing says “We have started seeing our traditional practices being widely adopted and hence we thought this would be the right time to reemphasize the importance of an oil bath with Meera powder in a nostalgic way. Meera’s ‘Velikizhamai’ Ad has started re-telecasting across Tamil Nadu in popular TV channels with a focus on old time favorite classic serials which are being re-run, 90s movies etc. where the consumer will be able to connect to it better. We at that time would have been heavy advertisers in these shows and now when the consumer sees it again, they would be able to relate to the ad and realize the striking importance of this ritual at such a time. Meera as a brand has always connected with the consumers of South India and their innate rituals and traditions for close to three decades now. As consumers are watching more of retro movies and programs what better than complementing with old ads of Meera to make the feeling complete.”
The TVC would be aired on top channels like Sun TV focusing on rerun of various serials like Chitti, Metti Oli to name a few along with some of the 90s hit.
Ad Link: https://youtu.be/ChB2oD6p6CE
Social Media Link: https://www.instagram.com/worldofmeera/?hl=en
https://www.facebook.com/WorldOfMeera
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
