MAM
Medlife goes multilingual, to be offered in eight languages
MUMBAI: e-Health platform Medlife becomes the first in the sector to integrate multiple languages on its mobile and desktop applications, enabling people from all parts of the country to interact and engage with the platform more easily. To begin with, the platform has enabled the option of Hindi and will soon integrate Tamil, Telugu, Bengali, Malayalam, Kannada, Marathi and Gujarati.
Strong internet penetration and the affordability of smartphones have led to the growth of online commerce in small towns and villages across the country, which accounts for over 50 per cent of business for most e-commerce companies. One of the factors that continues to stall full-fledged development or growth of digital platforms across Bharat, is the language barrier. Though India is the second largest English-speaking nation in the world, only 12 per cent of the people speak English, whereas Hindi is spoken by more than 40 per cent of the population and over 20 other languages are native to the rest. This clearly highlights the need to integrate more languages on to a commerce or trade platform in a multicultural society as ours.
With this integration, Medlife is set to engage with over twice the number of its present user base, or 10 million new customers, offering them the benefits of high-quality, end-to-end healthcare services, in a more personalized format.
“We believe adding vernacular capabilities to Medlife’s platform will play a crucial role in not only ensuring language is not a hindrance for any user seeking to avail our services but also in accelerating the consumer transition to online technologies in Tier II, Tier III and rural cities. This also makes Medlife the first and only e-Health platform to expand its platform to regional languages and highlights our dedication to make e-Health simple, personal, accessible and affordable using technology in India,” said Medlife co-founder and CEO Ananth Narayanan.
The integration of additional languages and the technological aspects associated with it are being undertaken in-house by Medlife.
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
