MAM
Mediaware Infotech launches TV deals management software
MUMBAI: Mediaware Infotech, the Mumbai India based IT solutions provider for the advertising and media industry has just announced their Television Deal Management Module.
At present, television buys are based on bulk commitments from media buyers. Commitments may be for a financial year or for a month. At times these are based on a property like Kaun Banega Crorepati or Who Wants to be a Millionaire? and sometimes for a channel.
The releases follow the deals and include paid seconds, free commercial seconds (FCT), bonus seconds – all of which need to be monitored and managed.
Mediaware’s TV Deals Management Module helps every media buyer to record his deal details as it is designed to store crucial key data pertaining to each TV deal. Deals also get modified, aborted or terminated.
Every subsequent TV release could be linked to the appropriate TV Deal, yielding Deal Monitoring reports like Commitment v/s Consumption, summary and details of each deal, umbrella deals, incentives, etc. All these complexities are built into Mediaware Infotech solution.
“This year we have decided to develop the Middle East for business growth. Of course, our prime market is and will remain India – no question about that. In addition, we are looking at neighbouring countries too,” says Mediaware Infotech vice president operations Deepak Chheda.
Mediaware Infotech Pvt Ltd specialises in IT solutions for the advertising and media industry. With over 500 installations in India and the Middle East, Mediaware offers solutions for ad agencies, media buyers, corporate advertisers, radio and TV channels, publications, outdoor agencies.
Mediaware also offers innovative solutions for integrating applications between agency, media buyer and advertiser, media owner using latest concepts and tools like e-documents (XML), client – web-server, instant messengers, etc.
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
