MAM
MediaVest bags Ramdev Foods media biz
MUMBAI: MediaVest Worldwide has won the media business for Ramdev Food Products.
The agency will handle the media planning and buying duties for the Ramdev Chilly Powder and Ramdev Asafoetida (hing). It will service the account from its Mumbai office.
Ramdev Food Products director Pradip Patel said, “We were impressed by MediaVest‘s strategic approach and the team was extremely focused and efficient with the ideas they shared with us. We are certain that our alliance with MediaVest will help us break the clutter and maintain a leadership position in the spices category.”
MediaVest Worldwide vice president Dinesh Rathore said, “We are thrilled with the win and look forward to partnering with Ramdev Foods. With MediaVest, Ramdev Foods will certainly be able to achieve their communication objectives.”
Ramdev Foods is a producer of spices and masala mixes since 1965 and offers a range of premium Indian spices turmeric, chilly powder and coriander – cumin powder.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
