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MediaPost’s conference in the US looks at the efficacy of the net as a media solution
MUMBAI: American publishing firm MediaPost which provides news and information to media and advertising professionals, is organising a conference OMMA Hollywood: Internet
2006: The 100 per cent solution.
The event for the business of online media, marketing and advertising takes place from 27 to 28 March 2006 in Los Angeles. The rash of technology innovations and content syndication deals over the past year, coupled with consumer adoption of broadband, DVRs, VOD and an unwavering insistence on media control, are taking the shape of an infrastructure the forward thinking people in the media industry had predicted.
More than a communications platform, a channel for parking a given percentage of media budget, and a content viewer in homes and offices, MediaPost says that the Internet is now becoming what it was meant to be – the distribution channel for all media.
Media Post adds that OMMA Hollywood embraces the desire online content producers, marketers and advertisers have for learning about the radical shifts in technology like Ajax, RSS, and video on demand. These marketers will leave OMMA Hollywood with the tools to integrate these technologies into their future business plans and make their businesses more profitable.
Speakers will talk about the trends that are reshaping online advertising. ABC Television Group executive VP, digital media Al,bert Cheng will be kicking off the conference by presenting: Content 2006: Online’s Breakout Session.
Denuo president Nick Pahade will challenge the audience by speaking about the theme of the conference and expo – Internet 2006: The 100% Solution?
Networking site Myspace.com’s chief marketing officer Shawn Gold will offer his take on Marketing to the Online-Everywhere-Always Consumer.
More than 50 people will address the general audience and as part of track sessions on media, marketing, advertising and online publishing. The tracks are designed to cover programme themes of search, behavioural targetting, podcasting, gaming,
advertising and email marketing.
MediaPost chairman and publisher Kenneth Fadner says, “All of our presenters share a forward thinking philosophy when it comes to online marketing and advertising innovations. MediaPost has committed to delivering an event that provides real value to our loyal audience of advertising and media
professionals.”
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Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
