MAM
MediaMind introduces Slider ad format in India
MUMBAI: MediaMind, provider of integrated digital advertising solutions, has announced the launch of a new ad format in India named Slider.
Developed by MediaMind, the Slider will be first used for a Samsung Galaxy Y DUOS campaign in India. The campaign is running on the MSN India portal.
MediaMind also announced the Interactive Advertising Bureau (IAB) Rising Star ad format.
The Slider features an overlay unit at the bottom of the page. It enables a user to slide the entire page to the side, unveiling a full branded experience.
Samsung Mobile India digital marketing head Aman Malhotra said, “Online is a key channel for Samsung, as it is increasingly becoming the preferred medium for consumers. We are continuously on the lookout for new and innovative ways to reach our consumers and give them an interesting experience.”
Microsoft India country director- advertising and online Neville Taraporewalla added, “In today’s age of clutter and media complexities, it is important for brands to have advertising solutions for better storytelling. Microsoft Advertising offers a broad set of tools for marketers to be creative with: from rich media to emerging technologies. The Slider format created by MediaMind is an apt example of what can be done online to amplify brand stories. It was offered to the client keeping in mind the rich experience it renders, while giving the user full control.”
“Advertisers are always seeking cutting-edge formats to attract users’ attention. By introducing the IAB Rising Star formats in India, we are enabling innovative advertisers such as Samsung to connect with their audiences via an engaging brand experience,” MediaMind India and MENA (Middle East and North Africa)country manager Raghu Seelamsetty said.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
