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MediaGuru wins APAC Stevie award for innovative services in audiovisual digitization
MUMBAI: MediaGuru announced that the company received a bronze Stevie award for its Innovative Services In Audiovisual Digitization in the category “Excellence in Innovation in Technology Industries.” This recognition comes on the heels of MediaGuru’s recent recognition for outstanding contribution in digitization by SCTE.
The Asia-Pacific Stevie Awards are the only business awards program to recognize achievement in innovation in 22 nations of the Asia-Pacific region. More than 600 nominations from organizations across the Asia-Pacific region were considered this year in various categories. Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 50 executives around the world acting as jury.
With over a decade of experience in delivering media services globally, MediaGuru specializes in providing content digitization, media asset management and technology solutions to broadcasters and media organizations.
“This award reflects our commitment and dedication to develop innovative solutions and services for preserving and managing valuable content for enterprises and content owners. We are glad that the organizations around the world are recognizing the value of our digitization services, as we help them drive alternate revenue streams from their content,” said MediaGuru managing director Sanjay Salil.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
