MAM
Mediaedge:cia, MindShare, Poster join hands to form OOH agency Kinetic
MUMBAI: Group M agencies Mediaedge:CIA and MindShare have joined with North America’s leading out-of-home (OOH) company Poster Publicity to form Kinetic, which will be the largest OOH company in North America.
The new company will be headed by chairman John Miller, formerly managing partner for OOH at Mediaedge:CIA Steve Ridley, formerly president at Poster Publicity, was named CEO.
Kinetic, based in New York and with an additional office in Miami, launched with 26 employees. The company expects to have 50 employees, plus a West Coast office, by year’s end. The roll out of the Kinetic network will be undertaken in stages ultimately leading to the employment of more than 300 professionals across offices in over 35 countries. This first stage will see the launch of Kinetic in the US, UK, Switzerland, Singapore, Hong Kong, Thailand, the Philippines and Malaysia. Other major markets will be in place before the end of 2005.
“By combining the tools and analytics for out-of-home media with our roster of leading clients, we’ve created the region’s premier OOH agency. Synonymous with movement and energy Kinetic will benefit world brands in their quest to co-ordinate regional campaigns and increase the value they get from the OOH medium. Our global footprint enables us to mirror the geographic reach of the major outdoor vendors such as Clear Channel, JC Decaux and Viacom,” said Miller.
Ridley added, “Kinetic offers our clients flexibility and the confidence that we can deliver domestic and regional campaigns over and above our competitors. Kinetic does this with personality and professionalism always bringing with it a fresh approach. Kinetic is without doubt a strong and independent choice.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
