MAM
Media veteran Sulina Menon joins Rise India Chapter’s advisory board
MUMBAI: Sulina Menon, a seasoned professional with over 37 years of experience in advertising and communications, has joined the advisory board of Rise India Chapter. Rise is a global organisation committed to fostering gender diversity in the broadcast and media technology sector, with initiatives such as its award-winning mentoring program, the Rise Awards, and the Rise Up Academy that inspires the next generation.
Having served as a mentor at Rise for the past two years, Sulina expressed her excitement about contributing further to the organization’s mission to empower women and promote inclusivity.
She remarked, “Being part of this transformative journey is an honor.”
Sulina’s career spans leadership roles across major advertising agencies, broadcasters, and brands, including Zee group, Carat Media, Cheil, Starcom, and Omnicom group. Her extensive portfolio includes work with globally renowned brands like Airtel, Gillette, Nestlé, Samsung, Dabur, and Levi’s, where she helped shape impactful brand strategies.
An ICF-approved Grow More Coach, Sulina is also passionate about mentoring high-performing individuals and leaders, offering strategic counsel to help them overcome challenges and realize their potential. Known for her empathetic and intuitive coaching style, she combines deep industry knowledge with a results-driven approach to foster growth and innovation. She currently runs her own consultancy Media Power and has been doing so for the past three years or so.
As a new advisory board member, Sulina aims to leverage her expertise to further Rise’s mission of creating a more inclusive industry and inspiring the next generation of leaders.
MAM
Tanishq launches ‘Lekhinis’ campaign celebrating modern Telugu woman
Olympic medallist P.V. Sindhu features in new film honouring women who author their own stories.
MUMBAI: Tanishq has found the perfect way to sparkle this season by letting the modern Telugu woman write her own glittering chapter. The Titan Company jewellery brand has unveiled its latest campaign, centred on the idea of ‘Lekhinis’ women who are the authors of their own stories. Featuring Olympic medallist P.V. Sindhu as the narrator, the campaign celebrates the evolving identity of women in Telangana and Andhra Pradesh, where modern aspirations blend seamlessly with deep-rooted traditions.
The film captures everyday moments that reflect quiet strength and confident individuality. It portrays women who embrace change while staying grounded in their heritage, reimagining traditions with sensitivity rather than rebellion. Conceptualised by Lowe Lintas, the campaign aims to strengthen Tanishq’s emotional connection with regional audiences by honouring women who shape their identities with authenticity.
Titan Company Limited chief marketing officer of Tanishq Pelki Tshering said the campaign is a tribute to women who remain rooted yet redefine their journeys every day. “She has always been at the heart of everything we do our muse, our inspiration,” she noted. “Through our designs and storytelling, we strive to be a lifelong companion in her journey.”
P.V. Sindhu shared that the campaign resonated with her own life. “What drew me to this campaign with Tanishq is its honest celebration of the modern Telugu woman. The story reminded me of my own journey working hard at what I love, with the support of my family and coaches, and growing stronger every step of the way.”
Akshay Sundher, Director at Lowe Lintas, described the making of the film as a beautiful experience, highlighting the emotional hospital scene, Sindhu’s warmth, and strong teamwork behind the project. The music by Madley Blues forms the soul of the film.
Through this initiative, Tanishq continues its tradition of crafting jewellery that mirrors a woman’s identity, celebrates her milestones, and reflects her cultural pride.
In a world of fast-changing roles and traditions, Tanishq has delivered a campaign that shines not through loud statements, but through quiet, confident storytelling much like the women it celebrates.
