MAM
Media stocks gain despite war fears
MUMBAI: Notwithstanding war fears, media stocks rose on the premier stock exchanges of the country. The Bombay Stock Exchange BSE Sensex ended at 3,218.73 (19.58 points higher) during the special trading session on Saturday. The National Stock Exchange Nifty rose to 1,037.15 ( up 6.60 points ).
Zee Telefilms opened the day at Rs 73.55 and rose to Rs 74.35 (up 1.09 per cent) and a total of 561,582 shares were traded on the BSE. On the NSE, the stock rose by 1.16 per cent to finish the day with Rs 74.40. The volume of shares traded was 782,897. In the last month, the stock has dropped from Rs 84 mark to settle around the existing level.
Padmalaya Telefilms has also recovered to rise 6.53 per cent to Rs 66.85 on the BSE and 57,035 shares were traded. On the NSE, it rose by 7.15 per cent to finish the day Rs 67.40. However, etc Networks fell by 2.68 per cent to end the day at Rs 38.10.
Balaji Telefilms opened the day at Rs 61.55 and rose to Rs 63.75 (up 3.57 per cent) and a total of 11,503 shares were traded on the BSE. On the NSE, the stock rose by 4.32 per cent to finish the day with Rs 64.05. The volume of shares traded was higher at 51,563 . In the last month, the stock has dropped from Rs 72 mark to settle around the existing level.
Cinevistaas rose by 1.10 per cent to end the day at Rs 23. Creative Eye rose 1.98 per cent to Rs 10.30. Tech stocks showed an upward trend and several ones included ones such as Hinduja TMT (up 5.67 per cent to Rs 182.70).
Stock analysts observed that the market which has been seeing a steady decline rose on expectations of a quick end to the US-Iraq conflict. However, the special trading session had no connection to the war. It was a forced one as NSE tested a back-up for its trading system and the BSE also followed suit to provide an equal opportunity to its members.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
