MAM
Media stocks gain despite war fears
MUMBAI: Notwithstanding war fears, media stocks rose on the premier stock exchanges of the country. The Bombay Stock Exchange BSE Sensex ended at 3,218.73 (19.58 points higher) during the special trading session on Saturday. The National Stock Exchange Nifty rose to 1,037.15 ( up 6.60 points ).
Zee Telefilms opened the day at Rs 73.55 and rose to Rs 74.35 (up 1.09 per cent) and a total of 561,582 shares were traded on the BSE. On the NSE, the stock rose by 1.16 per cent to finish the day with Rs 74.40. The volume of shares traded was 782,897. In the last month, the stock has dropped from Rs 84 mark to settle around the existing level.
Padmalaya Telefilms has also recovered to rise 6.53 per cent to Rs 66.85 on the BSE and 57,035 shares were traded. On the NSE, it rose by 7.15 per cent to finish the day Rs 67.40. However, etc Networks fell by 2.68 per cent to end the day at Rs 38.10.
Balaji Telefilms opened the day at Rs 61.55 and rose to Rs 63.75 (up 3.57 per cent) and a total of 11,503 shares were traded on the BSE. On the NSE, the stock rose by 4.32 per cent to finish the day with Rs 64.05. The volume of shares traded was higher at 51,563 . In the last month, the stock has dropped from Rs 72 mark to settle around the existing level.
Cinevistaas rose by 1.10 per cent to end the day at Rs 23. Creative Eye rose 1.98 per cent to Rs 10.30. Tech stocks showed an upward trend and several ones included ones such as Hinduja TMT (up 5.67 per cent to Rs 182.70).
Stock analysts observed that the market which has been seeing a steady decline rose on expectations of a quick end to the US-Iraq conflict. However, the special trading session had no connection to the war. It was a forced one as NSE tested a back-up for its trading system and the BSE also followed suit to provide an equal opportunity to its members.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
