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Media Mantra wins PR mandate for The Esports Club
MUMBAI: Media Mantra has been awarded the PR mandate for The Esports Club. Media Mantra will manage The Esports Club’s media duties, strategic PR, and reputation management. The partnership between Media Mantra and The Esports Club will serve to bolster the latter by raising public consciousness about the brand. At a time when millions of gamers are idle at home, The Esports Club expects to reach its target audience to let them know about the ample gaming opportunities available online.
The new partnership will help the gaming platform thrive in an increasingly uncertain world that presents both challenges and opportunities. The leadership at Media Mantra knows that the migration to digital platforms has increased substantially. While this presents challenges to some firms, those in the right place at the right time stand to benefit from this dramatic transformation. The PR firm expects to raise the profile of its newest client so it can take advantage of the enormous forces that are reshaping the world. Chief among these forces are the mass exodus to online platforms. Firms that act during this shift stand to gain in the long run and come out winners once normalcy resumes.
Udit Pathak said “We’re delighted to have The Esports Club as our newest client. The firm is already hugely popular, and we will use our expertise to raise its profile in the country even further. Our talented team at Media Mantra has successfully managed firms in a wide range of industries, online gaming being just one. We understand how to articulate a firm’s value proposition to the media such that it receives the attention it deserves. The Esports Club has a very talented team and a great product. With our expertise they will attain a position that is consummate to their product and efforts. In the past, every firm Media Mantra counts among its clients has benefited from its expertise. We help brands along their growth journeys. With our services, brands more easily reach the heights they aspire to reach. The Esports Club will be no different.”
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MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
