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Media Expo in September-end in Delhi; to focus on ad solutions

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NEW DELHI: The thirty ninth edition of the Media Expo to be held this year will concentrate on indoor and outdoor advertising and signage solutions. Media Expo will be held in New Delhi with a full range of advertising, signage, printing, and Point of Purchase (PoP) solutions from 29 September to 1 October at Pragati Maidan. The meet is being organized by Messe Frankfurt, one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people.

The trade fair for modern marketers, brand managers and business professionals will be an important source and facilitator of traditional and modern marketing strategies.

With confirmations from leading brands like Mimaki India, Apsom Infotex, TCS, Rex Tone, ITMS, Fujifilm India, JN Arora, RD LED, Megastar, Neenjas Technologies, Technova, AXYZ Automation, Navratan Speciality, Kartar Corporation, Konica Minolta, SRF, Admart, Infinity Digital Solution, Plasto India, and Arihant Uniglobe, more than 75 percent of the show space of 12,445 square meters is already booked. Companies from China, Japan, Korea, India, and the UK will be on the show floor presenting the very latest in indoor and outdoor advertising and signage solutions and expertise.

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Global media management investment conglomerate GroupM’s latest report says that India is the fastest-growing ad market among all the major markets of the world. The country is on its way to achieving the highest growth rate in ad spends in six years at 15.5 percent in 2016.

According to a press release, the Indian signage industry specifically is going through a transformation phase from traditional signboards to digital and several technological advancements surging at a CAGR of around 10 percent from 2013 to 2016.

The market for digital signage systems is projected to reach $ 524 million (Rs 3,510 crores) by 2019. Growth in online services, new printing technologies and laser engraved sign boards are emerging as the predominant trends in the signage board industry.

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Brands like Sign Sutra, Cosign India, Associated Plastic, Neenjas Technologies, Promocare, and Monosign will be showcasing these sector advancements at the fair.

Printing industry continues its healthy growth with industry leaders taking innovative leaps with technology. Some of the biggest brands in printing industry will be displaying their high-end technologies at the show. Among the highlights is the first look and live demo of HP’s two new DesignJet post-script printers at the fair. Besides ease of operation and vivid results, the printers are also said to cut costs with its 6-ink printing system and can be web-operated by just sending an email message to the printer. Visitors can also see printing advancements and variations associated with inks and consumables, print heads, and printing machinery by notable brands like Colorjet, Monotech, Daksh Enterprises, Briotmatics, Negi and Axis Enterprises among others.

Featuring more than 100 brands excelling in indoor and outdoor advertising, signage, printing, point of purchase, in-store branding and marketing solutions, Media Expo will cater to the varied needs of new age media, advertising and marketing professionals ensuring ad spends are inclined towards modern, creative and more targeted solutions.

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More information about the fair is available on www.themediaexpo.com

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MAM

Ad:tech honours 2026: Full list of winners announced

Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation

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NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.

Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.

The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.

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Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.

Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.

Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.

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Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.

Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.

On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.

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Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”

Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.

In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.

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