MAM
Media execs applaud change in venue of ATF, AFMC
MUMBAI: Buyers to the Asia Television Forum (ATF) and Asia Film Market and Conference (AFMC) 2004 exhibition that is scheduled to be held soon, have welcomed the change in venue from Sentosa Island to the much larger Shangri-La Hotel in Mainland Singapore.
Reed Exhibitions, the organiser of ATF and AFMC, recently announced that it is moving the 2004 edition of ATF and AFMC from Sentosa Island to Shangri-La Singapore on Mainland Singapore, the events first re-location since its inception in 2000.
With 103 participating companies and over 2,600 participants from 35 countries attending the 3-day event at Rasa Sentosa on Sentosa Island last year, a larger and more accessible venue was necessary to facilitate the upbeat growth of the show and the introduction of new show highlights.
The flagship property for the award winning Shangri-La Hotels and Resorts group, the Shangri-La Singapore hotel houses over 20 function rooms fully equipped with communication lines and the necessary support facilities for audio-visual requirements.
The recent announcement of the setting up of Lucasfilm Animation Singapore, a digital animation studio designed to produce digital animated content, including films, television and games for global audiences, has attracted much interest from many key buyers around Asia.
The upcoming ATF and AFMC events will see an increase of 25 per cent in sellers. The 2004 edition will also experience an increase in buyer attendance from groups like India’s Sony Entertainment Television and Discovery Communications, Thailand’s Kantana Group and M.O.M. International Co. Ltd., which is a subsidiary of Media of Medias Plc and Indonesia’s PT. Broadband Multimedia Tbk.
Many buyers acknowledge the practicality of being on Mainland Singapore and appreciate the move. “We definitely welcome the move as it comes with much convenience and flexibility. With its close proximity to Orchard Road, it’ll be now much more convenient for us to organize our meetings and evening activities. We also like the fact that we need not rush to leave the island at any specific time,” said Associated Broadcasting Company vice president Victorino Vianzon.
The sellers have also recognised that efficiency will be increased with the move to Mainland Singapore. “The change in location will provide more varieties and opportunities to the event,” said CBS Broadcast International MD Yuet-Fung Ho.
It’s fantastic holding ATF in the city. It facilitates the participants to run a hectic-free schedule. I am sure both buyers and sellers will enjoy this wonderful arrangement. Agogo International Ltd director programming May To. The view from Sentosa will be sorely missed but accessibility and practicality will no doubt be considerably increased, Indigo sales manager Emma Collin, aptly sums up.
“We are much encouraged to learn that the move from Sentosa Island to Mainland Singapore has garnered such positive feedback and responses from both our buyers and sellers. We believe the move will serve our customers well. They will benefit from both the convenience of being on Mainland Singapore and the flexibility being near Orchard Road and all its facilities,” said Reed Exhibitions president Ed Ng.
Asia Television Forum and Asia Film Market and Conference, will be held from 1 – 3 December 2004, and are the anchor events for Asia Media Festival 2004. An event organised by Reed Exhibitions and hosted by MDA, the fortnight-long Festival will showcase a host of trade and public events in print, broadcasting, film, publishing, digital media and online media.
Some of the events, which will be held during the festival includes Asia Television Forum, Media Financing Forum, Asia Animation Summit and Conference, Asian Television Awards, Promax & BDA Asia, Asia Animation SuperPitch, Asia Television SuperPitch and Scriptwriting workshops. There will be also special showcases on Animation, iTV and Locations.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
