Account
Media Direction bags BSNL account worth 700 million: Period 10 Aug- 23 Aug 2006 ( 25 Aug 2006 )
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Given below is a listing of accounts that moved in the period 10 – 23 August 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Arvind Brands | The Media Edge (TME) | Maxus (Bangalore) | 150-200 million |
BSNL | – | Media Direction | 700 million |
Nai Dunia (print) | – | Motivator | 100 million |
Nippon Paint India | – | Mediaedge:cia (MEC) | 100 million |
| Nutrine brands (Eclairs,Superstar & Maha Lacto) | – | Madison Media | 60-70 million |
| RICOH India | Starcom | Media Direction | 80 million |
Creative | |||
| Alitalia Airlines (corporate affairs) | – | daCunha Communications | 20 million |
| BSNL (bfone & broadband) | – | Euro RSCG | 300 million |
| BSNL (corporate & CellOne) | – | Grey Worldwide | 400 million |
| Henkel (Laundry care) | RK Swamy/BBDO | Mudra Communications | 100 million combined |
| Henkel (Home care) | TBWA India | ||
| HT Music and Entertainment Co. Ltd. | – | Lowe (Delhi) | 180-200 million |
| Moolchand Medcity | – | Vyas Giannetti Creative (VGC) | NA |
| Nippon Paint India | – | Fortune | 100 million |
| Nutrine brands (Eclairs,Superstar & Maha Lacto) | Rediffusion DY&R | Mudra Communications | 60-70 million |
| Oberoi Constructions | – | Madison Creative (Mumbai) | 20 million |
| Xbox 360 Game & Entertainment (Microsoft ) | – | McCann Erickson | NA |
| Yatra Online | – | David | 110 million |
| Zandu Kesari Jeevan | – | Madison Creative | 70 million combined |
| Zandu Chyawanprash | Euro RSCG | Law & Kenneth | |
Creative & Media | |||
Dhanus Group (telecom, logistics & BPO) | – | Brand Portrait (Chennai) | NA |
Goel Premium TMT Rebar (SBMPL) | – | Mudra Communications | 50 million |
Hello FM (Malar Publications) | – | TBWAIndia | 30 million |
Heritage Foods India | – | Orchard Advertising | 50-60 million |
Flying Machine | – | ||
Mr White detergent (Henkel) | – | Mudra South | NA |
| W (Women‘s apparel) | Rediffusion DY&R | G3 Communications (Delhi) | NA |
| India Today Group‘s Lifestyle Magazines | Publicis India | ||
| Ansal APIL (real estate) | Everest | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
