MAM
Media agencies go ‘deewana’ with Max
MUMBAI: Is busy schedules, hectic targets and meetings all you can picture while imagining a media agency? Well! At least for a change, you can shed that image as the agencies are gearing up for Sony Max’s No Talkies.
The media agencies that are busy brushing up on their knowledge of movies and not brands for the dumb charades are now also discovering a bit of deewangi in one another.
As reported earlier by indiantelevision.com, the game which is spread over three rounds will be held in Delhi, Bengaluru and Mumbai. The registrations for the competition began 3 September and continued for two weeks on the microsite http://notalkies.sonymax.tv/.
The list of agencies who have already registered for the fun-zone are Madison, Group M, Maxus, Starcom, Lodestar, MPG, Zenith Optimedia and OMD.
Excited, Platinum Media (Madison media) CEO Basab Dutta Chowdhry exults: “I think it’s a great initiative taken by Max. It sounds great and fun for agencies. Generally people are so busy and caught up with work and life; this is a new niche initiative where everybody can participate. There are very few initiatives like these- ‘Max-No Talkies’ which gives a chance to everyone to participate.”
The agencies are all kicked about this competition, which is more of nostalgia for a lot of them. To top it all, they see it as a good opportunity to meet and interact with new people. Vivaki Exchange CEO Mona Jain agreeing on this says: “No Talkies is a good and interesting initiative. It’s a first time initiative, unlike the regular parties. It also goes back to the DNA of the channel. The industry was very small earlier and people knew each other well, but the scenario is different now, the industry has expanded, so it will be a good opportunity to meet and interact with new people.”
“It is not going to be a typical game of dumb charades,” says Sony Max VP marketing Vaishali Sharma. She further goes on to say that the channel is bringing loads of innovations to ensure engagement and an exciting evening for those who are participating. The finale will have a Bollywood theme with different rounds, all with a twist. To amplify all the fun and frolic, the finale will be hosted by the witty and charismatic VJ, actor and presenter Gaurav Kapoor.
Lintas Media Group vice-president Ramachandran Venkatasubramanian states: “The initiative is very interesting and this kind of activity has never been done before. No Talkies is supposed to be an interactive game and I am waiting for it. Normally bonding with people happens differently, with a game like dumb charades the bonding will happen uniquely. The game itself is very engaging and people interact with each other through it, also dumb charades is all about movies and it gets back to the genre of Max.”
The city rounds of the activity will take place in Delhi on 18 September, followed by Bengaluru on 19 September and will close with Mumbai on 25 September. A total of five shortlisted teams – two from Delhi, one from Bengaluru and two from Mumbai will battle it out in the finale scheduled in Mumbai on 1 October at Blue Frog.
So for agencies, it’s ready, steady, Po!
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
