Brands
MecTURING’s Laseron Q10 cleans smart and shines bright
MUMBAI: MecTURING, India’s fastest-growing smart home innovation brand, has launched its latest robotic vacuum cleaner, the Laseron Q10, a stylish powerhouse that promises to turn home cleaning into a tech-savvy delight. Designed and built in India, the new device combines intelligence, muscle, and convenience, making spotless floors just a tap or voice command away.
At the heart of the Q10 lies a 13,500 PA active reverse pressure suction motor, the most powerful in its segment, delivering a deep, thorough clean across every nook and cranny. Its 3-in-1 functionality, vacuuming, sweeping, and mopping, ensures every surface sparkles, while VibraPro technology and MopFlow hydration control handle everything from fine dust to stubborn stains with ease.
Guided by LiDAR Pro 4 navigation and five-map memory, the Q10 glides through complex home layouts with precision, dodging obstacles and adjusting seamlessly across rooms. The eco-drive technology and a robust 5200 mAh battery power it through up to 3,000 sq. ft. on a single charge, perfect for larger Indian homes.
“The Laseron Q10 is designed for real Indian households, it’s not just a cleaning device, but an intelligent home companion,” said MecTURING founder Aditya More. “From high suction power to smarter mapping, every feature is built to make cleaning effortless, faster, and more effective.”
Beyond its brains and brawn, the Q10 also brings peace of mind with anti-collision, anti-falling, anti-tangling, and carpet detection features. It syncs effortlessly with Alexa and Google Assistant, so users can command their clean-up with just their voice or the MecTURING app.
Priced at an introductory Rs 20,999 (after applying code Happy10, regular price Rs 54,999), the Laseron Q10 comes with a 2-year product warranty and a 10-year suction motor warranty, setting a new benchmark for reliability in its category. From its sleek design to its smart navigation, the Laseron Q10 isn’t just cleaning, it’s redefining what it means to live effortlessly clean.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
