MAM
MEC India to handle Vistaprint media duties
MUMBAI: MEC India, a leading media agency, has been awarded with the media duties for Vistaprint. The account will be handled by MEC’s Mumbai branch.
Vistaprint is a brand from the house of Cimpress, a company based in the Netherlands, which started operations in India four years ago. A leading printing solutions expert globally, Vistaprint India maintains the same world class standards of quality & customer service.
MEC India General Manager – West Mukti Kumaran said, “We are excited about extending our footprint in the e-commerce space. Online printing is an exciting category and is poised to take off in a big way in India. We look forward to a mutually fulfilling partnership.”
Vistaprint Bharath CMO Bharath Sastry said, “With MEC’s proven track record on e-commerce brands, we are assured that they will create relevant campaigns that will strengthen our business in India.”
MAM
Bianca Guimaraes named Jury Chair of ABBY Awards 2026
Mischief USA ECD to lead Still Digital category at Goafest in Goa.
MUMBAI: Bianca Guimaraes just got handed the gavel for Still Digital because when the woman who turned Mischief into an awards magnet sits in judgement, even the shortlist starts feeling nervous. Bianca Guimaraes, founding partner and executive creative director at Mischief USA, has been appointed Jury Chair for the Still Digital category at the ABBY Awards 2026 Powered by The One Club / The One Show. The announcement was made ahead of Goafest 2026, where the awards will take place in Goa on 20–22 May 2026.
Guimaraes has built a reputation for culture-shifting work that has propelled Mischief USA from start-up to #1 independent agency of the year four times (Ad Age, Adweek, Campaign US and EFFIES). In just three years, her campaigns have secured over 100 international awards, including an Emmy. She previously spent six years at BBDO New York, was named Shots Rising Star in 2017, and voted Next Creative Leader by The One Show in 2016. WARC currently ranks Mischief USA as the world’s Most Effective Independent Agency.
A passionate advocate for women and diverse talent in advertising, Guimaraes has shaped the creative department she always wanted to join, blending bold ideas with measurable impact.
The ABBY Awards remain one of India’s most respected benchmarks for creative excellence, drawing entries across advertising, design, digital and branded content. Guimaraes’ appointment brings a global perspective to the Still Digital jury at a time when static digital work continues to push boundaries in storytelling and craft.
In an awards season where creativity is the real currency, the ABBYs didn’t just pick a chair, they picked the woman who’s spent years proving that the sharpest ideas don’t need motion to move people.
