Brands
Measat, Mudah take telehealth to remote Sabah Villages
KUALA LUMPUR: Measat Global Berhad and Mudah Healthtech are fast-tracking digital healthcare in Malaysia’s remotest corners. The two partners recently launched new Sihat Xpress telehealth kiosks in Kg Manikulau near Ranau and Kg Bonor near Sook, Sabah, bringing vital medical services to villages hours from the nearest clinics.
Supported by Measat’s Connectme Now satellite broadband and its extensive distribution network, the initiative aims to reach up to 1 million rural residents. The kiosks serve nearly 1,000 villagers and local school communities, providing guided self-care tools and on-demand doctor consultations.
The launch was graced by Datuk Mary Angela Sipaun, Sabah State Treasurer, who visited both sites alongside local district officers. She praised the partnership, noting that Sabah’s rugged geography often limits access to healthcare and that innovative solutions like Sihat Xpress are essential for underserved communities.
Building on early success, the programme is expanding across Sabah, Sarawak, and Peninsular Malaysia, targeting high-impact areas where distance and terrain hinder medical access. Over 1,000 clinics have already been digitalised since 2024 under the Madani MSME Digital Grant, allowing a broad network of doctors to join remote consultations.
Sihat Xpress kiosks let villagers perform self-screening for blood pressure, blood glucose, oxygen levels, body temperature, and BMI, alongside online consultations for non-emergency medical issues. Some villages have seen over 60 per cent resident adoption, with future plans including AI-assisted health assessments, early cancer detection, mental health screenings, and even drone-based medicine delivery.
Measat COO Yau Chyong Lim said, “Our collaboration ensures healthcare comes to the patient, not the other way around. Satellite technology allows us to remove geographical barriers.”
Mudah Healthtech founder Kantha Rasalingam added, “By combining smart kiosks, reliable connectivity, and a robust network of doctors, we are transforming healthcare delivery so quality care reaches every community, regardless of location.”
With this initiative, Measat and Mudah Healthtech are turning the vision of “healthcare at your doorstep” into a tangible reality, aligning with Malaysia’s national drive for equitable, digitally enabled healthcare under the 13th Malaysia Plan.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
