Brands
McKinsey pro makes atomic leap into venture capital
MUMBAI: Manish Jain has joined Atomic Capital as partner, swapping spreadsheets for seed rounds after nearly a decade at McKinsey & Co. The former associate partner at the blue-chip consulting firm will now hunt for high-conviction investments across India’s burgeoning startup landscape.
At McKinsey Jain spent nearly four years as associate partner, following stints as engagement manager and associate. During his consultancy career, he advised leading conglomerates and high-growth businesses across logistics, e-commerce, industrials and technology sectors—experience that should prove valuable in his new venture capital role.
Before donning the consultant’s hat, Jain cut his teeth at ITC, where he gained operational experience as assistant manager at the company’s second-largest food factory. There, he led a team of five functional heads managing a workforce of over 1,200 employees—reportedly becoming the firm’s youngest plant head.
His relationship with ITC began during a summer internship in 2009, where he designed custom automation solutions that increased workforce productivity by 20 per cent at the company’s “ready-to-eat” food plant. The project impressed enough to secure him a pre-placement job offer.
At Atomic Capital, Jain joins a firm that prides itself on backing founders “not just with capital—but with conviction, clarity, and company-building muscle.”
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.







