MAM
McKinney + Silver is Travelocity’s advertising AOR
FORT WORTH, TEXAS: Leading travel website Travelocity has selected McKinney + Silver as its new advertising agency of record
Formed in 1969, McKinney + Silver is internationally known for award-winning creative work for clients such as Audi of America and the Nasdaq stock market. Its roots in the travel industry are deep as well, having worked with Royal Caribbean Cruise Lines, Norwegian Cruise Lines, Bahamas Tourism and Piedmont Airlines over the years.
McKinney+ Silver CEO Brad Brinegar said, “Travelocity has been at the forefront of the revolution that is currently taking place in the travel industry. They have shown a genuine interest in capitalising on the economic power of talked about work.”
An official release informs that with 41 million members, Travelocity is the sixth largest travel agency in the US. It has been recognised worldwide for its leadership in the online travel space. It operates or powers web sites in five languages across four continents.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
