MAM
McDowell’s Signature Celebrity Golf on 6 June
MUMBAI: McDowell’s Signature Celebrity Golf is going to be played on 6 June on the scenic greens of the US Club golf course. The event has confirmed the participation of a host of celebrities from the world of sport, entertainment and the corporate world,says a press release.
Golf and glamour goes hand in hand. Popular star Mandira Bedi’s participation in the second edition of McDowell’s Signature Celebrity Golf,along with other celebrities and ace golfer Shruti Khanna reaffirms this fact.
According to Mandira, who is keenly looking forward to the event, “Sports has always been a favourite of mine. Golf, to my mind is synonymous with glamour thanks to the lazy elegance of the golfers and their stylish swings. I am looking forward to playing alongside some living legends like Allan Border during the McDowell’s Signature Celebrity Golf. And of course, it’s great to know that all the fun we have will be for the great cause of The Champs Foundation”.
Mandira and Shruti sported the official McDowell’s signature Celebrity Golf attire sponsored by Daks London, the official clothier for the event, on the occasion of the announcement. Three kits have been designed, one for the male players, another for the women players and the third for the caddies,confirms the release.
Ace golfer Shruti Khanna will be bringing to the event large measures of golfing skills. Speaking about the event, Shruti said that even professional golfing circles were excited at the prospect of playing in a field of achievers from various domains.
She said, “I have been approached by several golfers who are keen to take part in this event. McDowell’s Signature Celebrity Golf is a great occasion for meeting up with a veritable who’s-who from the world of sport, entertainment, and the corporate world. Golf really is a great leveller and allows all of us to participate on an equal footing. At last year’s event, the winner’s trophy was picked up by filmstar Madhavan from under the noses of several renowned golfers, including me!! So, who knows, one might even see Mandira laying her hands on the trophy this time.”
This year’s star studded line up also includes cricketing great and former Australian captain, Allan Border along with Rahul Dravid, Geet Sethi, Venkatesh Prasad, former Indian wicketkeepers, Kiran More and Syed Kirmani, model turned actress Nafisa Joseph, Manpreet Brar, Shobhaa De, Charu Sharma and golfer Digvijay Singh and from the corporate world, Neeraj Roy of Hungama.com, Romesh Sobti of ABN AMRO, Bob Hoekstra of Philips, Sanjay Sharma of Swarovski and Sanjay Krishnamurthy of BPCL.
UB Spirits Division controller marketing G. Balasubramanian said, “An event of this nature has multiple benefits. The great cause of the Champs Foundation, popularizing the sport of golf, providing a fun opportunity for people from across domains to get together and a great day of golf and glamour for spectators are just some of them. The response to last year’s McDowell’s Signature Celebrity Golf has been phenomenal and we look forward to a great day of golf and glamour in Mumbai on June 6”.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
