MAM
McDowell’s No. 1 launches special limited edition cricket pack
MUMBAI: Cashing in on World Cup cricket mania, McDowell & Co has announced the launch of the Special Edition Cricket World Cup pack for its flagship brand McDowell’s No.1 Whisky.
Presenting a collector’s item for cricket lovers, McDowell & Co., which claims to be India’s largest spirits manufacturing and marketing company, has announced that the pack is designed to commemorate the cricket World Cup, billed as the mega show which happens once in four years.
The unique cricket World Cup of McDowell’s No.1 has the classic gold look emblazoned with flags of all the 14 participating nations. A calendar of tournament fixtures printed on the pack will help cricket buffs stay tuned in to the World Cup throughout – from February 8 to March 23.
Speaking about the initiative, UB group spirits divisional vice president (marketing) Alok Gupta says: “Just as the appeal of cricket cuts across all consumer groups, mega-brand McDowell’s No.1 too has a wide appeal transcending all segments. In order to give our consumers something to commemorate their favourite sporting carnival, we have introduced the Limited Edition Cricket World Cup Pack.”
“We also regularly delight our consumers with special packs during their favourite festivals like Holi, Diwali and New Year. In the last year we’ve taken this a step further by introducing special packs even for regional festivals like Baisakhi in Punjab, Carnival in Goa, and the Pujas in Bengal. Such initiatives go a long way in cementing the bond this mega brand shares with its consumers,” he adds.
A release says that McDowell’s No.1 Whisky, the flagship brand of McDowell & Co, is a perfect blend of the finest imported scotch and Indian malt whiskies. The brand has reigned supreme in the Indian whisky market for over a decade and is today the eight largest selling whisky in the world.
The release adds that McDowell’s No.1 Whisky is a millionaire brand and sells close to close to 4 million cases a year in the Indian market. Despite stiff competition, McDowell No.1 Whisky has remained the leader with a market share of over 40 per cent.
Brands
Disney Cruise Line launches Disney Adventure as Robert Downey Jr. christens ship in Singapore
Star studded ceremony marks line’s first Southeast Asia ship
SINGAPORE: Disney Cruise Line has officially welcomed its newest and largest ship, the Disney Adventure, with a glittering, music filled christening ceremony in Singapore, marking the brand’s first ever vessel to homeport in Southeast Asia.
Held inside the ship’s grand Walt Disney Theatre, the celebration unfolded as a theatrical spectacle worthy of Broadway. Regional vocalists and musicians were joined by a 23 piece orchestra, while sweeping video projections wrapped the stage in classic Disney, Pixar and Marvel moments. Special appearances from captain Mickey Mouse and captain Minnie Mouse added a touch of nautical charm.
Among the headline performers were Jed Madela, hollywood performing arts hall of fame inductee, and Dami Im, international recording artist known for Eurovision. Together, they led a soaring tribute to Disney’s musical legacy.
On stage to mark the milestone were Josh D’Amaro, chairman of disney experiences and incoming chief executive officer of The Walt Disney Company, and Joe Schott, president of disney signature experiences.
D’Amaro described the ship as a new chapter for the company in Asia, saying it would bring Disney storytelling to audiences who may be experiencing the brand’s magic for the first time.
The ceremonial highlight came from Hollywood star Robert Downey Jr., who serves as the ship’s godparent. With characteristic flair, he declared, “You bring the theme and I’ll bring the thunder,” before delivering the traditional blessing: “I christen thee, Disney Adventure, may God bless this ship and all who sail upon her.”
The ceremony closed with a jubilant rendition of “Let’s Set Sail”, a long standing Disney Cruise Line tradition designed to stir excitement for the voyages ahead.
Drawing on more than a century of storytelling from Disney, Pixar and Marvel, the Disney Adventure promises a floating world of fantasy. Guests can wander through seven immersive themed areas, including San Fransokyo Street inspired by Big Hero 6.
On board highlights include a brand new Broadway style musical titled Remember, immersive dining, signature fireworks at sea, imaginative children’s clubs and a vibrant collection of bars and lounges for adults. Thrill seekers can also take on Ironcycle Test Run, the cruise line’s first roller coaster at sea.
The Disney Adventure is the eighth ship in the fleet and sets sail on its maiden voyage on 10 March, launching an inaugural season of three and four night itineraries. It forms part of an ambitious expansion plan that will see five more ships join the fleet by 2031.
For Disney, the magic is no longer just on stage or screen. In Singapore, it now sails.
