MAM
McDonald’s prepares to ‘Go Active!’ for Olympics
MUMBAI: There are less than 100 days to go before the biggest sporting spectacle of the year – the Olympic Games in Athens kicks off. Fast food major McDonald’s which is the events official restaurant is preparing to Go Active! with a variety of Olympic initiatives showcasing the company’s ongoing commitment to balanced, active lifestyles and the spirit and ideals of the Olympic Games.
It will launch a global advertising campaign in this regard. They will include TVCs featuring athletes like basketball star Yao Ming.
McDonald’s outlets around the world will offer a combination of special restaurant promotions and Olympic-themed advertising and packaging to celebrate Games. Sixteen countries throughout Europe, including Greece, will feature a Go Active! Adult Happy Meal programme. This will offer a Premium Salad, bottled water and stepometer during the Olympic Games time period McDonald’s Australia McDonald’s Japan will come up with an Olympic-themed game featuring instant-win and premium prizes. In China McDonald’s will offer an Olympic-themed promotion Gold Medal Selections.
McDonald’s became an official sponsor of the Olympic Games in 1976. During the Games, McDonald’s expects to serve more than 230,000 Big Mac sandwiches, 400,000 servings of French Fries, 220,000 orders of Chicken McNuggets and 100,000 Premium Salads.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
