MAM
McDonald’s prepares to ‘Go Active!’ for Olympics
MUMBAI: There are less than 100 days to go before the biggest sporting spectacle of the year – the Olympic Games in Athens kicks off. Fast food major McDonald’s which is the events official restaurant is preparing to Go Active! with a variety of Olympic initiatives showcasing the company’s ongoing commitment to balanced, active lifestyles and the spirit and ideals of the Olympic Games.
It will launch a global advertising campaign in this regard. They will include TVCs featuring athletes like basketball star Yao Ming.
McDonald’s outlets around the world will offer a combination of special restaurant promotions and Olympic-themed advertising and packaging to celebrate Games. Sixteen countries throughout Europe, including Greece, will feature a Go Active! Adult Happy Meal programme. This will offer a Premium Salad, bottled water and stepometer during the Olympic Games time period McDonald’s Australia McDonald’s Japan will come up with an Olympic-themed game featuring instant-win and premium prizes. In China McDonald’s will offer an Olympic-themed promotion Gold Medal Selections.
McDonald’s became an official sponsor of the Olympic Games in 1976. During the Games, McDonald’s expects to serve more than 230,000 Big Mac sandwiches, 400,000 servings of French Fries, 220,000 orders of Chicken McNuggets and 100,000 Premium Salads.
Brands
Anurag Mittal returns to PwC India as partner
Former Barbeque Nation CFO rejoins PwC after three years
MUMBAI: PwC India has appointed Anurag Mittal as partner, marking a return to the firm where he began his professional career.
Based in Mumbai, Mittal brings nearly two decades of experience in transaction advisory, deal execution and financial leadership. He joins PwC India after a three-year stint as senior director at Alvarez & Marsal, where he led complex financial due diligence and deal advisory assignments across sectors.
Mittal is a former chief financial officer of Barbeque Nation Hospitality Limited, where he oversaw financial strategy at one of India’s largest casual dining operators. His earlier career includes a combined nine-year tenure at Alvarez & Marsal across leadership roles and nearly six years in transaction advisory services at EY.
He began his career as an article trainee at Price Waterhouse Lovelock & Lewis, making his elevation to partner a full-circle return. In his new role, Mittal will spearhead PwC India’s advisory roadmap, with a focus on transactions and complex financial engagements.
