MAM
McDonalds plays music on ABC during NBA Finals
MUMBAI: At the half time mark of each NBA Finals game, ABC Sports in the US will present McDonald’s Halftime Music Highlights. This will feature highlights of the games’ first half set to the music of top artists.
The second Game on 12 June will feature Coldplay’s track Speed of Sound. Coldplay has received four Grammy Awards and has sold over 20 million albums.
The half time of the third game on 14 June will feature Stevie Wonder with Signed, Sealed, Delivered I’m Yours. This remix of the classic song is currently featured on the album Motown Remixed which pairs legendary Motown performances with contemporary DJs.
In all there will seven games for the NBA Finals. Another musician that McDonalds will feature is Aerosmith guitarist Joe Perry. He has come out with his first solo album and his song Shakin’ My Cage will be played during the highlights of one of the games.
Aerosmith has helped Perry achieve permanent iconic stature in the pantheon of rock, driving his band, Aerosmith, over the course of three decades to sales of more than 100 million albums, as well as to critical acclaim, four Grammy Awards and induction into the Rock & Roll Hall of Fame.
The final game will feature the Queen classic Under Pressure. One of the greatest rock bands in history will be featured in a rare version of the song.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
