MAM
McDonald’s launches countdown to Winter Olympics
MUMBAI: In around 100 days time the world’s attention will be on Torino, Italy, for the start of the 2006 Olympic Winter Games.
As a Top sponsor and Official restaurant of the Games, fast food major McDonald’s is beginning the countdown.
The company will shortly roll out new global Olympic-Themed Television commercials. The new global creative will feature its mascot Ronald McDonald vignettes and a spot celebrating Olympic dreams –McDonald’s Olympic Champion. McDonald’s CEO Jim Skinner says, “Our McDonald’s restaurant teams have always shared many of the same
ideals as the Olympic teams – excellence, teamwork and being your best. For more than 30 years, we have been a proud sponsor of the Olympic Movement, a partnership that directly aligns with our ongoing commitment to help people live more balanced, active lives.”
Two official Olympic venue McDonald’s restaurants located in the Torino Olympic Village and Main Press Center; will also feature McCafe for the first time ever. McDonald’s wil alos use the Olypocs as a platform to emphasise its ongoing committment to the importance of energy balance through “it’s what i eat and what i do… i’m lovin’ it” on-site activities featuring members of global team of Olympic athletes, hopefuls and mothers.
McDonald’s became an official sponsor of the Olympics in 1976.
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
