Brands
McDonald’s India unveils minions-themed mango desserts in collaboration with Illumination’s Despicable Me 4
Mumbai: In a delightful blend of movies and sweet treats, McDonald’s India West & South announces its yet another collaboration with Illumination’s Despicable Me 4, releasing worldwide on 5 July. Celebrating both the mango season and the return of everyone’s favourite Minions, McDonald’s India has introduced an exclusive range of Minions-themed mango desserts.
This mango season, McDonald’s iconic McSwirl and McFlurry Oreo have received a delicious mango makeover, offering all mango lovers a delicious new reason to visit McDonald’s India restaurants. Customers can now dive into the fun with the new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff which promises to tickle the taste buds of both movie buffs and mango lovers alike.
Adding to the excitement, the McDonald’s Happy Meal will now have a new surprise in the form of an interactive book ‘Meet the Characters of Despicable Me 4’. This addition to the Happy Meal is sure to bring extra smiles and surprises, making mealtime a joyful adventure for the brand’s youngest fans. This is not all, these new mango-infused treats will be served in special Minion-themed packaging, making them irresistible for the fans.
McDonald’s India (W&S) CMO Arvind R.P. said, “Movies and McDonald’s are a classic combination best enjoyed with loved ones. With the introduction of our new Minions-themed mango desserts, we are excited to give this classic combination a new mango twist. These new irresistible treats are designed not only to delight the massive fan base of Minions but also to offer all our customers even more reasons to visit McDonald’s. At McDonald’s, we are continually committed to innovating our menu to cater to the diverse tastes of our Indian customers, ensuring that each visit is filled with fresh and exciting flavours.”
Available across all McDonald’s outlets in West and South India, these limited-time treats are perfect for enjoying a slice of summer while indulging in the playful tricks of the cherished Minion characters. The customers can now embrace the mischief and mango magic at their nearest McDonald’s restaurants.
The all-new Mango McSwirl, Mango Sundae, Mango McFlurry with Oreo, and Mango McFlurry with Lotus Biscoff are available for dine-in, delivery, takeout, drive-thru, on-the-go and on the McDelivery app.
Brands
Malaika Arora launches accessories brand Maejoy
The Bollywood star’s lifestyle brand, built with Myntra and Exceed Entertainment, promises aspirational fashion without the high price tag
MUMBAI: Malaika Arora is not the first Bollywood star to put her name on a brand, and she will not be the last. But Maejoy, the accessories label she has launched in partnership with Myntra Jabong India Private Limited (MJIPL) and talent outfit Exceed Entertainment, at least has a sharper pitch than most. The brand drops with 250-plus styles spanning handbags and lab-grown diamond jewellery, two categories that sit squarely in the sweet spot between aspiration and affordability, and lands on Myntra’s platform from day one, putting it in front of millions of shoppers without breaking a sweat.
The handbag range covers the full gamut: crossbody bags, structured shoulder bags, bucket bags, totes, workwear classics, backpacks and clutches, rendered in synthetic leather, raffia, braids, satin, rhinestone and metallic finishes. The jewellery line runs to rings, earrings, pendants, bracelets and tennis bracelets in silver, gold and rose-gold tones, set in 925 sterling silver with IGI and GCI certified lab-grown diamonds. The brand’s guiding philosophy, “The Joy of Being Me,” stakes its claim on individuality and self-expression; its three brand pillars, Authentic, Empowering, Accessible, are the usual suspects, though the lab-grown diamond bet is savvier than it sounds. Lab-grown stones now sell at a fraction of the price of mined ones, and the category is growing fast in India as younger buyers wise up to the arbitrage.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business, or through my personal style, I’ve championed the idea that fashion should be empowering yet effortless. The brand aims to democratise global fashion trends while offering women something that extends the feeling of luxury every day, be it a lab-grown diamond or a perfectly crafted handbag,” said Malaika Arora, founder of Maejoy
MJIPL, the B2B wholesale arm of Myntra, is putting its design and brand-building muscle behind the venture. Suman Saha, chief experience officer and head of house of brands at MJIPL, was bullish on the tie-up.
“Maejoy brings together Malaika Arora’s distinctive style perspective with a strong proposition in the accessible yet elevated accessories space. We believe the brand’s fashion-forward designs and thoughtful positioning will connect strongly with discerning consumers.”
Suman Saha, chief experience officer, head of house of brands, MJIPL
Afsar Zaidi, chief executive of Exceed Entertainment, the talent management firm that helped broker the deal, has worked with MJIPL before and was characteristically direct about what makes Arora an unusually bankable partner.
“Building celebrity-led brands requires a delicate balance of authenticity and market viability. Malaika is a rare talent who commands equal respect as a fashion icon and a savvy businesswoman. We are proud to facilitate this partnership that brings together her creative clout and Myntra’s brand-building excellence,” said Zaidi
Celebrity fashion brands live or die on one question: does the star actually wear it, or is the cheque the only thing they signed? Arora, who has spent three decades as one of Bollywood’s most-watched style references, has at least built a plausible case. Maejoy is live now on www.myntra.com and the Myntra app. The real test, whether shoppers buy the handbag or just the hype, starts today.
