MAM
McDonald’s India partners with Illumination to bring Minions
Mumbai: Fans of the beloved Minions are in for a delicious treat as McDonald’s India – North & East in partnership with Universal Pictures is getting ready to welcome Minions to its restaurants. McDonald’s customers of all ages will witness an unforgettable experience with exciting menu items and meal options available in Minion-themed packaging. In addition, McDonald’s will transform select restaurants into Minion havens and invite Minion’s mascot for fun-filled customer engagements.
The new minionised meal options will include:
Choco Caramel McFlurry – Delicious blend of creamy vanilla soft serve with rich chocolate and caramel swirls with Oreo topping.
Chicken McNuggets (4-pcs) launched at Rs 99 Exclusive pack with 2 New Dips – Classic McNuggets just got better with the introduction of two new dipping sauces: the zesty Manchurian dip and the sweet yet spicy Sweet Chilli dip.
Mega Minion Surprise Meal (4 pcs) – A fun and delightful experience with our Veg and Chicken Surprise 4-course meal that promises to surprise and satisfy your taste buds. The meal includes a surprise burger of your choice, 1 Regular Fries, 1 regular Beverage & Pizza McPuff.
Happy Meal- With Happy Meals, customers will receive a special edition Despicable Me 4 book and Minion-themed headband. Happy Meal customers will get access to various games and fun activities by scanning the QR code available on the HM box.
Minions theme decoration at select restaurants:
To celebrate the Minions invasion, McDonald’s restaurants will undergo a quirky transformation with Minion-themed decor, creating a fun and immersive environment for all guests. Also, special appearances by Minion mascots will spread joy and photo opportunities for fans.
Commenting on the launch, McDonald’s India – North and East managing director Rajeev Ranjan said, “McDonald’s has always been a happy place for families, and we are always looking for new ways to create joyful and memorable experiences for our customers. We are incredibly excited to bring the world of the Minions to our customers. We eagerly wait to see broader smiles on the faces of our young guests and their families as they relish these limited-edition meals while engaging in the fun activities.”
Customers can experience the Minions celebrations until August 1, 2024, across all McDonald’s restaurants in North and East India.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
