MAM
McDonald’s India – north and east offers special deals for vaccinated customers
New Delhi: Fast-food chain McDonald’s announced on Tuesday that its restaurants in north and east India will offer special deals to its customers who are vaccinated.
The announcement is part of its initiative- ‘We Care’ aimed at encouraging its customers to join the fight against COVID-19 and get themselves vaccinated. Customers can avail the limited time offer by uploading their vaccination certificate on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details. Post this, they will receive a unique code via SMS that can be redeemed through Getmcdonalds.com. Customers can opt for contactless delivery or contactless take away/in-store, wherever allowed by the local authorities.
Last month, McDonald’s started employee vaccination covering more than 5,000 employees in its corporate office and restaurants across 11 states in north and east India. “Vaccination is an important step in our country’s fight against the pandemic, one that requires all of us to work together and do our part, including encouraging others to get vaccinated. As a brand with a deep connection with people, we are glad to contribute towards the greater cause in our unique way for the people we serve,” said Connaught Plaza Restaurants’ chief operating officer, Rajeev Ranjan.
Meanwhile, the fast-food chain is continuously making changes under its global Safety+ program. Hand sanitizers are available at all restaurants all the time for everyone to use. Front counters have been fitted with protective screens and contactless ordering, payment, and contactless delivery options are available for customers to minimize human contact.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
