Ad Campaigns
McDonald’s India (N&E) brings unity, joy, and tasty deals this Republic Day
MUMBAI: What’s better than celebrating Republic Day with friends, family, and a side of deliciousness? McDonald’s India (North and East) is here to make your Republic Day festivities extra special with irresistible deals and a dash of fun that will leave you smiling from ear to ear. Adding some zest to the patriotic celebrations, McDonald’s is rolling out mouthwatering offers alongside metro jingles that will keep you humming while commuting.
From now until 31 January 2025, you can indulge in your favourites at a steal. Order any of these combos—two McAloo Tikki burgers, two Veg Surprise burgers, two Chicken Surprise burgers, or two Pizza McPuffs—and you’ll get a beverage on the house! Whether you’re dining in or swinging by for a quick bite, this offer promises a hearty celebration for both your appetite and your wallet.
That’s not all! McDonald’s India (N&E) has added an extra dose of cheer to your Delhi metro rides. Catchy jingles playing on the violet line metro combine Republic Day vibes with McDonald’s fun, brightening your daily commute. These joyful tunes will have you tapping your feet and craving your favourite burger in no time.
McDonald’s continues to be a go-to destination for memorable moments, bringing people together over delicious meals. This Republic Day, the iconic brand celebrates not just unity but also the little joys that make the day special—whether it’s the perfect burger, a free beverage, or a tune that puts a smile on your face.
To make the most of these festive offers, you will need to visit your nearest McDonald’s outlet or tune into the jingles on Delhi metro’s violet line. Let McDonald’s add some flavourful happiness to your Republic Day celebrations!
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
