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McDonald’s, Dreamworks forge global marketing relationship
MUMBAI: DreamWorks Animation and fast food major McDonald have announced a two-year worldwide marketing and promotional relationship.
The first film associated with the tie-in will be Shrek 3, slated for release in 2007. This will include such signature promotions as McDonald’s Happy Meals. The partnership gives McDonald’s worldwide promotional rights to new DreamWorks animated properties.
DreamWorks Animation CEO Jeffrey Katzenberg says, “It is a privilege for DreamWorks to be partnering with McDonald’s. McDonald’s is one of the greatest companies and most recognised brands anywhere in the world. The broad appeal of our movies, coupled with the reach of the Golden Arches, will enable us to create further excitement and anticipation for our films, for millions and millions of people worldwide.”
As part of the promotional agreement, DreamWorks will create original animation for some McDonald’s commercials. In addition, DreamWorks will work with McDonald’s to support the company’s balanced active lifestyles programme.
McDonald’s president and COO Mike Roberts says, “With today’s announcement, McDonald’s is adding DreamWorks to our long and rich tradition of offering customers the most exciting and relevant entertainment properties.”
McDonald’s is a global food service retailer with more than 30,000 local restaurants in more than 100 countries. Approximately 70 per cent of McDonald’s restaurants worldwide are owned and operated by independent, local businessmen and women.
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Eric Swider exits Trump Media board as leadership reshuffle continues
Key architect of Trump Media’s public listing steps down as board reshapes
SARASOTA: Eric Swider has stepped down from the board of Trump Media & Technology Group, marking a notable leadership shift at the parent company of Truth Social during a period of strategic and market uncertainty.
Swider’s resignation, effective Friday, April 10, 2026, was disclosed in regulatory filings. The company clarified that the move was not linked to any disagreement over its operations, policies or practices, signalling an orderly exit rather than a fallout.
His departure follows closely on the heels of Robert Lighthizer, who exited the board in March, pointing to a broader reshuffle within TMTG’s leadership ranks over recent months.
Swider played a central role in the company’s journey to public markets. As chief executive of Digital World Acquisition Corp, the special purpose acquisition company that merged with TMTG, he helped steer the high-profile deal through regulatory scrutiny from the U.S. Securities and Exchange Commission and other legal hurdles. The merger was eventually completed in March 2024, securing TMTG’s listing after a prolonged and closely watched process.
Beyond the boardroom, Swider also drew attention for his personal stake in the company. In mid-2025, he sold roughly 90 per cent of his holdings, reportedly netting around $4.4 million before taxes, a move that came amid heightened investor interest in the stock.
With Swider’s exit, the current board continues to feature prominent figures including chief executive Devin Nunes, alongside Donald Trump Jr. and David Bernhardt.
The leadership changes come at a time when DJT has been experiencing volatility. As of April 2026, the stock has been trading in the $9 to $10 range, a marked decline from its post-merger highs. Investors are weighing the company’s evolving strategy, including its pivot towards nuclear fusion initiatives, alongside the ongoing challenge of scaling its core platform, Truth Social.
Swider’s exit closes a key chapter in TMTG’s public market story. As the company recalibrates its leadership and strategy, the focus now shifts to whether it can steady investor confidence and translate ambition into sustainable growth.
