Brands
Mcdonald’s builds blocky buzz with Minecraft Movie Meal
MUMBAI: Mcdonald’s India north and east is digging deep into the digital realm, teaming up with Warner Bros to launch the Minecraft Movie Meal. Forget your standard Happy Meal; this is a block-party in a box, a pixel-perfect fusion of fast food and virtual adventure.
Inspired by the upcoming “A Minecraft Movie,” the meal boxes are a cheeky nod to fans who’ve been building virtual Mcdonald’s restaurants in their Minecraft worlds for years. Gen Alpha and Gen Z are the targets, with Happy Meals and medium meals packing limited-edition Minecraft-themed boxes and collectible trading cards.
We keep looking for ways to bring our customers closer to the things they love. The Minecraft Movie Meal is an exciting fusion of gaming and food, designed to spark creativity and adventure for both Gen Z and Gen Alpha. With its pixel-inspired packaging and bold flavors, this collaboration transforms mealtime into an immersive experience, much like the game itself. Just as Minecraft empowers players to build and explore, this meal encourages our fans to ignite conversations and craft unforgettable memorable moments with friends and family over their favorite McDonald’s treats” said Mcdonald’s India managing director Rajeev Ranjan.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
