MAM
McDonald’s & BTS partner to offer the pop group’s favourite order
Mumbai: The golden arches of McDonald’s will shine even brighter thanks to a new collaboration with the 21st century global pop icons, BTS, now featuring on the fast food franchise’s daily menu.
This one-of-a-kind menu tour has arrived at McDonald’s outlets in north India, where customers may enjoy the band’s signature order at participating restaurants across Rajasthan.
The BTS meal includes a ten-piece chicken McNuggets®, medium fries®, medium Coke, and sweet chilli and cajun dipping sauces inspired by popular recipes from McDonald’s South Korea.
“The band has great memories with McDonald’s. We’re excited about this collaboration and can’t wait to share the BTS meal with the world,” says the Bighit Music, label of BTS.
Since 2013, BTS has topped music charts and brought people together from across the world through their music and positive messages. In India too, the boy band enjoys a phenomenal fan following, especially among millennials. India ranks among the top six countries contributing to music-video views of the K-pop band.
Over the next few months, BTS fans in India will find themselves that much closer to their favourite artists, because for the first time since McDonald’s launched its celebrity signature orders program in the USA last year, the BTS Meal is available in India.
“No matter who you are, everyone has a go-to order at McDonald’s – even international superstars like BTS,” said McDonald’s India – north and east COO Rajeev Ranjan. Connaught Plaza Restaurants operates McDonald’s restaurants in north and east India. “This band is truly a global phenomenon with a fan base that knows no borders, and we couldn’t be more excited to bring the BTS meal to our customers in India,”he noted.
Customers can now order the BTS Meal through the McDonald app, in-store, at drive throughs or via McDelivery (wherever allowed by the local authorities).
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
