MAM
McDonald’s attracts Indians with music
MUMBAI: In a bid to strengthen its ties with the fast food Indian fan McDonald’s India has launched a Music Meal campaign. This is being done in association with Coca-Cola India and Universal Music India.
McDonald’s will be giving away a set of specially compiled four mini CD’s to its customers during the course of the entire campaign. The campaign culminates with an opportunity of witnessing an exclusive “Bombay Vikings Show”.
In tune with the excitement of the season, McDonald’s India promises its customers lots of fun and music this spring. With the purchase of every ‘Large Meal Combo’ at McDonald’s, customers will get a mini CD on payment of an additional Rs 25. This comes to them attractively displayed and uniquely inserted in the lid of their coke glass.
McDonald’s North India MD Vikram Bakshi said, “As a leader in the food industry, McDonald’s continues to pave the way for young adults by offering them a variety of choices through music, which is so much a part of their world. We like to engage customers with fun, new promotions that are in tune with their changing desires and can meet their current needs.”
In consultation with Universal Music India, McDonald’s has put together these four mini CD’s for its customers, featuring some of the best selling remixes of Bombay Vikings, DJ Aqeel, Harry Anand and Josh, to name a few.
These are available at all McDonald’s restaurants in the country in four different phases spread at an interval of about 10 days each. In each phase customers get to take home a different mini music CD. These CDs present a collection of some of the most happening remixes and ensure that the exciting time customer’s have at McDonald’s continues long after they have enjoyed their meal.
On collection of all the four CD’s, customers will be entitled to a free ticket for an ‘Exclusive Bombay Vikings Show’. This can be collected from any of the McDonald’s outlets in their cities after today 24 March 2005. The show is scheduled to be hosted around mid April in New Delhi.
The ‘Large Meal Combo’ is competitively priced between Rs 88 and Rs 99 and includes both vegetarian and non-vegetarian options together with one medium French Fries and one medium soft drink. For the vegetarians, the choices are a McVeggie Burger (with or without cheese) or a Paneer Wrap or a McCurry Pan and for the non-vegetarians the options include a Fish-o-filet or a McChicken Burger or a Chicken Mexican Wrap or a McCurry Pan.
Brands
Aditya Birla Fashion & Retail reshuffles top deck; Nikhil Modha to take over as CFO
Phased transition sees Marco Agnolin head OWND!, Nikhil Modha lined up as CFO as company readies next growth leg
MUMBAI: Aditya Birla Fashion & Retail is redrawing its leadership map, lining up a new generation of executives across key roles as it prepares for its next phase of growth.
The company has named Suraj Bahirwani as chief executive (designate) of Pantaloons, effective April 1, 2026, with a full transition to the top role slated for October 1, 2026. He will also be designated as senior managerial personnel.
A two-decade veteran of the Aditya Birla Group, Bahirwani joined as a group management trainee in 2002 and has since held a string of leadership roles across retail and manufacturing. His resume spans stints at Aditya Birla Retail, a tenure as chief operating officer of Pantaloons, and most recently, head of global sales at the group’s cellulosic fibres business, where he drove international expansion and strengthened value-added portfolios.
Academically, he holds a PhD from the University of Mumbai, a postgraduate management diploma from SP Jain Institute of Management and Research, and is a chartered accountant. Over the years, he has picked up multiple chairman’s awards, including distinguished achiever, exceptional contributor and accomplished leader.
The transition at Pantaloons will be staged. Incumbent chief executive Sangeeta Tanwani will continue until September 30, 2026, steering the handover before moving into an advisory role to the managing director from October 1, 2026. She is set to retire on January 31, 2027, at which point she will step down as whole-time director and key managerial personnel.
Alongside, the company has brought in Marco Agnolin as chief executive of OWND! and senior managerial personnel, effective April 6, 2026. Agnolin arrives with over three decades of global experience, having held senior roles at Inditex, where he helped expand Zara in Italy, and later served as chief executive of Bershka and Diesel. His track record spans fast fashion, brand turnarounds and youth-focused retail.
On the finance side, Nikhil Modha has been appointed chief financial officer (designate) and senior managerial personnel from April 1, 2026. He will assume full charge as chief financial officer and key managerial personnel from January 1, 2027.
Current chief financial officer Jagdish Bajaj will oversee a phased transition until December 31, 2026, before retiring and stepping down from his roles.
The reshuffle signals a calibrated succession plan rather than a sudden overhaul, with the company staggering exits and appointments to ensure continuity even as it refreshes leadership across verticals.
As Aditya Birla Fashion & Retail juggles legacy brands and new-age formats, the message is clear: steady hands for the present, sharper ones for the future—and no pause in the push for scale.
