MAM
MCCS unveils new logo
MUMBAI: After the exit of Star, Media Content and Communcations Services (MCCS) has rebranded its bouquet of channels with ABP as the mother brand.
MCCS said Monday the on-air launch of the rebranded news channels – ABP News in Hindi (earlier Star News), ABP Ananda in Bengali (earlier Star Ananda) and ABP Majha in Marathi (earlier Star Majha) – will be effective 1 June.
The communication is based on the theme ‘Our Stars don‘t change, our News does not change, only our name changes.‘
The mass communication campaign kicks off today. The creative part of the communication has been undertaken by Lowe Mumbai and the media buying plan has been developed by Mindshare.
MCCS said over the next eight weeks there will be an aggressive communication talking about the change. A combination of TV, print, radio, outdoor and Internet will be used in order to familiarise the audience and stakeholders with the new logo.
MCCS CEO Ashok Venkatramani said, “The three news channels of MCCS have developed into market leaders in their segments over the last eight years, which has helped MCCS evolve as a strong and respected broadcast news company. It has quality resources in its employees and has built good equity amongst its stakeholder – loyal viewer base, clients, distribution partners and vendors.”
MAM
HUL appoints Pavan Bedi as CMO for Foods business
Veteran marketer with 22-plus years at Unilever takes charge of foods portfolio in Mumbai.
MUMBAI: HUL’s foods division just got a seasoned flavour boost because when it comes to seasoning success, Pavan Bedi knows exactly how to stir the pot. Hindustan Unilever (HUL) has elevated long-time leader Pavan Bedi to chief marketing officer for its Foods business, the company confirmed on 23 February 2026. Bedi, who has spent over 22 years with the FMCG giant, shared the news himself on LinkedIn, writing: “I’m delighted to share that I will be stepping into a new role as CMO Foods, HUL”.
Before this Mumbai-based appointment, Bedi served as global brand vice president for more than four years. His career is dotted with high-impact global roles: he was global brand director for Pond’s (based in Singapore), driving innovation across South Asia, Africa, and the Middle East, led the high-profile rebranding of Fair & Lovely to Glow & Lovely as global brand director; and spent six years shaping Lifebuoy’s “Purpose agenda” and “Social Mission”, forging public-private partnerships with the United Nations and other platforms.
Now overseeing HUL’s sprawling foods lineup from staples to snacks and everything in between Bedi steps into one of the company’s most dynamic verticals at a time when consumer tastes are evolving fast. His track record blending global scale, brand transformation, and purpose-led marketing makes him a natural fit for steering strategic growth and creative campaigns in the category.
In his LinkedIn post, Bedi underscored his enduring commitment to Unilever’s vision, framing the move as another chapter in a career built on long-term impact rather than quick wins.
For an organisation that thrives on trusted, household names, Bedi’s elevation is less a surprise and more a reminder, the best recipes for growth often come from ingredients that have been simmering for over two decades. Whether it’s rebranding icons or building purpose at scale, he’s now tasked with making sure HUL’s foods business stays as appetising tomorrow as it is today.
