MAM
MCCS unveils new logo
MUMBAI: After the exit of Star, Media Content and Communcations Services (MCCS) has rebranded its bouquet of channels with ABP as the mother brand.
MCCS said Monday the on-air launch of the rebranded news channels – ABP News in Hindi (earlier Star News), ABP Ananda in Bengali (earlier Star Ananda) and ABP Majha in Marathi (earlier Star Majha) – will be effective 1 June.
The communication is based on the theme ‘Our Stars don‘t change, our News does not change, only our name changes.‘
The mass communication campaign kicks off today. The creative part of the communication has been undertaken by Lowe Mumbai and the media buying plan has been developed by Mindshare.
MCCS said over the next eight weeks there will be an aggressive communication talking about the change. A combination of TV, print, radio, outdoor and Internet will be used in order to familiarise the audience and stakeholders with the new logo.
MCCS CEO Ashok Venkatramani said, “The three news channels of MCCS have developed into market leaders in their segments over the last eight years, which has helped MCCS evolve as a strong and respected broadcast news company. It has quality resources in its employees and has built good equity amongst its stakeholder – loyal viewer base, clients, distribution partners and vendors.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
