MAM
McCann’s new US divison Tag to focus on young-adults
NEW YORK: McCann-Erickson has formed Tag, a unit that develops strategies targeting the 18-24 demographic target audience. The unit is partnering with New York-based Blue Flame Marketing + Advertising, a lifestyle marketing company led by CEO (and rap producer) Sean “P. Diddy” Combs, whose Bad Boy Entertainment owns the agency.
An adweek report states that Tag has been formed with the intention of pursuing new clients whose mission is to reach the young-adult consumer. The agency officials have already started introducing clients to the services offered by Tag. Tag will serve existing clients such as Interbrew (Rolling Rock beer) and Microsoft.
The New York Interpublic Group agency’s evp, director of account management Lori Senecal and svp group creative director Craig Markus will partner to lead the new effort.
Additionally, Tag will tap into resources from McCann-Erickson WorldGroup companies such as, Universal McCann, MRM Partners, Momentum and Weber Shandwick.
Brands
Nestlé India names Prateek Tripathi head of IS/IT and business excellence
Analytics veteran brings over two decades of data and governance expertise
GURUGRAM: Nestlé India has appointed Prateek Tripathi as head of IS/IT and Nestlé Business Excellence, effective 1 April, 2026, subject to approvals, the company said in a regulatory filing.
Tripathi will succeed Krishna Guha Roy, who will step down from the role on 31 March, 2026 to take up a larger leadership position within the global Nestlé group.
The company disclosed the development in a filing to stock exchanges under Regulation 30 of the Securities and Exchange Board of India’s Listing Obligations and Disclosure Requirements.
Tripathi, 45, joined Nestlé in 2019 and currently serves as data governance lead for the Asia, Oceania and Africa zone since February 2025. In this role, he has helped strengthen analytics and data integration capabilities across the South Asia region.
Before joining Nestlé, Tripathi held leadership roles at General Electric, Citibank, Parle Agro and Nielsen, bringing more than 21 years of experience in analytics, data governance and business transformation.
At Nestlé, he began as data analytics manager and played a key role in shaping the company’s data governance framework, driving compliance with internal policies while identifying optimisation opportunities across markets in the Asia-Oceania-Africa zone.
Tripathi holds a bachelor’s degree in mathematics, computer science and statistics from Osmania University and a postgraduate diploma in business management from Goa Institute of Management.
The company said his experience in analytics, governance and digital integration positions him to lead Nestlé India’s IT and business excellence function as the firm scales its technology and data-led initiatives.
