MAM
McCann Worldgroup makes senior leadership promotions
MUMBAI: McCann Worldgroup has made several leadership promotions across its agencies and disciplines.
McCann Worldgroup chairman and CEO Harris Diamond said, “I am pleased to announce the promotions of a number of our current leaders into new positions. These are leaders who have advanced in our organisation through their continuous commitment to providing our clients with integrated, multi-platform creative and strategic solutions that have driven their sales growth These leaders, along with the rest of the management team, have helped us to develop our great creative work that is taking significant market share, winning new clients, and driving our business growth to new heights.”
The various promotions are as follows:
Bill Kolb has been promoted to a new Worldgroup role focused on growing the company’s disciplines as President, Diversified Agencies. In this new role, he will partner with many of Worldgroup’s disciplines and take responsibility for driving several key practice areas, including data, analytics and media.
Devika Bulchandani has been promoted to managing director, McCann New York.
Steve Zaroff has been promoted to chief strategy officer, McCann North America.
Kate MacNevin has been promoted to worldwide chief operating officer at MRM//McCann.
Lori Feld has been promoted to President, MRM//McCann North America.
Donnalyn Smith has been promoted to president of Momentum North America.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
