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McCann Worldgroup bags branding mandate for GreenCell’s shared e-mobility biz
Mumbai: E-mobility company GreenCell Mobility (GreenCell) has announced the appointment of global marketing services company McCann Worldgroup to manage the brand design & communication duties for its yet-to-be-launched B2C brand. McCann Worldgroup will manage the business from its Mumbai office.
The company recently announced its plans for an initial roll-out of 750 premium AC e-buses across key intercity routes in Southern, Northern & Western India as part of its B2C business foray.
McCann Worldgroup has already initiated Immersion workshops with GreenCell leadership to articulate the core ethos and develop the brand strategy. In addition, the agency will build the brand’s strategic roadmap, manage its creative duties and launch the brand in the market.
“India is at the cusp of the e-mobility revolution, and we are collaborating with all stakeholders not only to incubate the ecosystem but to redefine the future of shared mobility in our country,” said GreenCell Mobility MD & CEO Ashok Agarwal. “We are happy to partner with McCann Worldgroup on this ambitious mission and very confident of their insight-led creative thinking based on a deep understanding of customer behaviour. With this association, we are looking to build a truly admired & valued Shared e-Mobility services brand.”
GreenCell has already acquired major state transport undertaking contracts for 1,150 electric buses across 30 cities in India, stated the company. By transforming the shared surface transport market in India, GreenCell envisions to become one-of-the-most valued eMaaS (electric mobility as a service) platform globally.
“E-mobility is already beginning to transform our lives, and GreenCell’s introduction of large-scale mass transport solutions in this space will completely redefine the idea of road travel in India,” said McCann Worldgroup Mumbai executive VP & head of Integration Himanshu Saxena. “We are extremely proud to be part of this journey of building this brand from its roots and are looking forward to creating a new benchmark of brand-building in this exciting new space.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
