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McCann Health bags Health Care At Home’s creative mandate
MUMBAI: McCann Health has won the creative mandate for Health Care at Home following a multi-agency pitch.
The agency’s Delhi office will handle the account. The brand’s creatives to be rolled out across TV, print, outdoor & digital will be conceptualised by McCann Health.
McCann Health India SVP and country manager Dr. Harshit Jain says, “We are delighted to be entrusted with the brand in this nascent category, which has huge potential. We hope that this partnership will be able to bring the desired change in healthcare in India.”
“We are happy to have McCann Health partnering us in creating value to our customers through their processes of deep customer & Healthcare understanding, well established creative development and global expertise,” adds Healthcare At Home CEO Vivek Srivastava.
According to PricewaterhouseCoopers (PwC), India’s home healthcare industry, which consists of home-based medical devices and home services, is worth $2 billion and growing at 20 per cent annually.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
