MAM
McCann gets maximum three shortlists in Clio Awards
MUMBAI: Three Indian agencies have made it to the final list of Clio Awards this year, with McCann Worldgroup getting the maximum three shortlists.
The other agencies to make it to the list are Leo Burnett India and Rediffusion Young & Rubicam with two entries each, followed by JWT India with one.
McCann was recognised for its work of Fire Scooter in the category of Transit for Republic of Chicken (ROC) – Restaurant. Also, two campaigns created for Public Service Child Labour made it to the list – Enslaved Children “Ceramic Plate, Wooden Frame, Crying Carpet, Wall Hanging” in the category Point of Purchase; and Enslaved Children “Ceramic Plate” in the category of Dimensional.
Leo Burnett got its two shortlists in the Product/Service category: Sketch Up for Heinz Ketchup and Pleasure Of Mixing for Bajaj Hand Blender.
Rediffusion Y&R made it to the list for its work, Inside The Box Thinking, created for Rasna in the Packaging category; while Flip It was the other campaign executed for Dr. Raj Brahmbhatt, Marriage Counsellor in the Self-Promotion category.
JWT India‘s Inner Smile campaign for FUJIFILM F70 Cameras was found deserving to place in the Poster category.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
