MAM
McCain Foods ropes in Karisma Kapoor as ambassador
MUMBAI: McCain Foods India, the Indian subsidiary of McCain Foods Canada, has roped in Karisma Kapoor as its first ever brand ambassador in India.
Bollywood Diva Karisma will endorse the entire range of McCain‘s Indian and International product portfolio through advertising, marketing and promotions.
Said McCain Foods India managing director Vikas Mittal managing director, “We are delighted to have Karisma Kapoor on board, as she embodies the contemporary women of today – balancing the pressures of work, children and home with grace. Today‘s women have come a long way from the days when cooking tasty snacks meant spending hours in the kitchen over a hot cook stove, having to chop and dice every ingredient from scratch. Now she keeps her frozen reserves handy to save time planning, shopping or preparing dishes, making sit-down family meals much more enjoyable.”
Karisma Kapoor said: “I look forward to partnering with McCain. Being a true-blue Kapoor, I love good food. And being a mother I know the importance of being able to create appetizing snacks for my kids in few minutes. With McCain‘s easy-to-prepare frozen products, I can serve up popular snacks like French fries & Aloo Tikki as well as innovative snacks like Potato Bites & Veggie Nuggets. Mccain is a great solution for women, whether working or homemakers.”
The company will shortly be rolling out a new campaign, featuring Karisma as a smart woman who delights her family and guests with quick snacks prepared in minutes. The concept which has been ideated by Leo Burnett is spread across all mediums including Television, Radio, Print and POS. The television campaign will be aired on channels featuring general entertainment, music and lifestyle, English movies and children‘s programs.
McCain Foods leads the fast emerging market in India for frozen French fries and Potato Specialties. The company is strengthening its India specific product portfolio with products such as Aloo Tikki, besides marking its foray into non-potato based frozen food category with products such as Idli Sambar. McCain branded retail products are most popular and are available in most modern supermarkets as well as traditional stores. The company is continuously increasing its presence in India with its competitively priced products being distributed through specialised cold chain distribution system across Tier I and II cities.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
