Ad Campaigns
McCain Foods delighting consumers with 2 new launches
Mumbai: McCain Foods, one of the leading frozen food brands, announced the launch of two exciting new products, thus expanding their portfolio, McCain Popcorn Fries and McCain Cheesy Pizza Fingers. As the country gears up for the upcoming Diwali season and the World Cup fever at its peak, these savory treats are set to offer a unique snacking experience and an ideal companion for gatherings.
The products promise to deliver unparalleled taste and crunchy delight in every bite, a snacking experience for Indian consumers, loved by kids and adults alike.
Commenting on the launch, McCain Retail head of sales and marketing Aditya Krishna said, “We are thrilled to unveil these two exciting new products. At McCain, we’ve always been committed to crafting quality and taste, and with these launches, we hope to make the World Cup and festive season extra special for our consumers.
We have carefully tailored these products keeping in mind the distinct preferences of our consumers. The unique fusion of flavors, the unforgettable taste, and the cherished moments these snacks bring are truly a game-changer. The universal appeal of these products is our way of bringing families and friends together, creating memories, and bonding over shared moments. We believe that our product portfolio will redefine snacking, setting new standards and become the new favorite in households around the country.”
McCain Cheesy Pizza Fingers is an irresistible blend of two all-time favorites- Mozzarella Cheese and Pizza, making consumers’ get-togethers extra ‘cheeeesy’. A sumptuous combination of cheese and the mouthwatering taste of pizza makes this snack an instant crowd-pleaser. Whether you’re hosting a get-together or planning a family weekend snack, McCain Cheesy Pizza Fingers are the answer.
Loved by kids and adults alike, it is the ultimate party companion, effortlessly bringing the joy of pizza and the creaminess of cheese in one bite. In less than 3 minutes, consumers can experience this distinctive cheesy snack with Italian-style herbs, all from the comfort of their homes.
McCain Popcorn Fries boast a distinctive proprietary cut, paired with an exceptional batter coating that maintains its delicious crunch for a full 45 minutes, undoubtedly leaving consumers’ taste buds yearning for more. With their universal appeal, loved by children and adults alike, these fries are the ideal complement to match screening gatherings or movie nights.
It unites generations, taking the snacking experience to newer heights. McCain’s special batter coating turns every bite into a delectable treat, making it hard to resist emptying the plate in a single, satisfying go.
The two new products have been launched via Digital Video Campaigns (DVCs) highlighting the deliciousness, irresistibility and universality of both the products. There is more to come with exciting consumer contests and influencer integrations to continue the buzz around the launches. Popcorn Fries can even be spotted on bus shelters around major cities in a unique OOH campaign.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
