MAM
M&C Saatchi India appoints Suranjan Das as executive director
MUMBAI: M&C Saatchi India, the Indian arm of the UK-based global advertising agency, has appointment Suranjan Das as executive director. In his new role, Das will be heading the agency‘s Mumbai office.
Prior to this, Das was VP and client services director at JWT Mumbai, before he was seconded to head Fortune Communications, a wholly owned subsidiary of JWT India in January 2006. |
Said M&C Saatchi India chairman and MD Kamal Oberoi, “Suranjan inherits an operation that is fast developing a reputation for creative excellence. I am certain Suranjan will ensure that our creative excellence continues and that our office will make great strides in developing and attracting new business.” |
At JWT, Das handled various categories of businesses that included FMCG, consumer products (HLL- Lux, Sunsilk, Pears; GSL – Good Knight, Emami, Chateau Indage Vineyards), durables (Philips, VIP Luggage, Godrej Appliances), finance (Citibank, StanChart Bank, Stanchart AMC, LIC), travel & hospitality (Air India, ITC Welcomgroup- Sea Rock); and beverages (Smirnoff). |
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
