MAM
Maxxis Tyres hands over its digital duties to Grapes Digital
New Delhi, 24thSeptember, 2018: Grapes Digital, the full-fledged digital marketing agency has bagged the digital marketing mandate of Maxxis Tyres in India, one of world’s fastest growing tyre brand, delivering high-quality tyre products across 180 countries.
The agency will be responsible in handling their Digital Strategy,Social Media&Digital Media Buying and Planning across India.
Speaking on the win, Himanshu Arya, Founder, Grapes Digital, said, “We are glad to partner with a world-renowned brand like Maxxis Tyres. One of the world’s fastest growing tyre brands, MaxxisTyres delivers high quality tyre products to customers all over the world, we would like to build this trust further using digital medium.
Mr. Bing-Lin Wu, Marketing & Retail Sales Head, Maxxis India, said, “At Maxxis, we believe that Digital, as a medium, has become increasingly important for brands, given the changing media consumption behaviour of consumers.With Grapes Digital being a digital first agency, we look forward to working, innovating and growing together in synergy.”
Maxxis India recently inaugurated their first manufacturing facility in Sanand, Gujarat and India market is touted to play a vital role in Maxxis’ global vision to become one of the top 5 tyre manufacturers in the world by 2026.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
