MAM
Maxus wins World Gold Council’s consolidated media biz
MUMBAI: Maxus India has won the media mandate of World Gold Council (WGC), the market development organisation of the gold industry.
WGC, the voice authority for gold, has now handed over the consolidated business to Maxus India following a multi-agency pitch which saw participation of the incumbent agencies, Maxus and Lintas.
Earlier, the business was divided between two agencies. Mudra was the AoR for traditional media while OMD was handling the digital duties.
The account size is pegged at around Rs 300-400 million.
Maxus India has recently won the media mandate of Wipro Consumer Care and Lighting, which it will be handling along with Lodestar UM.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
