MAM
Maxus wins media mandate for ICC Cricket World Cup 2015
MUMBAI: GorupM’s agency Maxus has won the media investment mandate in India for the International Cricket Council (ICC) Cricket World Cup 2015, which is taking place in Australia and New Zealand.
Maxus MD Kartik Sharma said, “Cricket is one of the important sports in India and the frenzied excitement and popularity it has is unprecedented as compared to other sports. Maxus is extremely proud and excited to manage the media duties for the ICC Cricket World Cup 2015. The World Cup is the pinnacle of one day cricket expected to draw tremendous excitement all over the world.”
Maxus has previously handled four campaigns in India for the ICC including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012, ICC Champions Trophy England & Wales 2013 and ICC World Twenty20 Bangladesh 2014.
ICC Cricket World Cup 2015, which will commence on 14 February, will conclude in Melbourne on 29 March, during which a total of 49 matches and 14 participating nations will test their mettle.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
