MAM
Maxus wins Manappuram Gold Loan’s print mandate
MUMBAI: Media agency Maxus has won the print mandate for Manappuram Gold Loans.
Maxus’s Bangalore office will get to service the account from June.
The mandate was earlier being handled by Lintas.
Maxus already handles the non-print media mandate for Manappuram since May 2010.
A player in the non-financial banking service (gold loans) category, Manappuram as a brand has adopted a strategy revolving around brand ambassadors with a strong regional appeal, who talk to the masses in their own language and educate them about gold loans.
Mohanlal and Akshay Kumar are some of the celebs on board.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
