AD Agencies
Maxus, Tata Sky shine at Big Bang Awards
MUMBAI: The award-winning spree for the GroupM company Maxus continues as it won the Social Media Agency of the year at the Big Bang Awards 2016 (constituted by Advertising Club of Bangalore). Tata Sky was named ‘Client of the Year’ for its innovative 13-episode TVC campaign called Daily Dillagi.
An elated Maxus South Asia managing director Kartik Sharma said, “Maxus has made strong and consisted efforts to become future ready in a digitally charged competitive ecosystem. We are committed to approach planning and investments in an integrated manner with deep emphasis on innovative media concepts that bring digital media, content and data together. These wins ratify our belief in being the pioneers in investing behind futuristic solutions such as marketing command centre (MESH) which helps us continually get great insights into consumers and help us use the same in our communication solutions.”
“We are excited and humbled that Tata Sky has also won the award. A lot of things have gone into the relationship: Shaping brands for 10 years, launching new products, inventing new practices that are born off more challenges,” added Sharma.
AD Agencies
Publicis Media names Tanushree Radhakrishnan global media lead
Veteran digital leader returns to Publicis to drive growth and innovation
SINGAPORE: Publicis Media has appointed Tanushree Radhakrishnan as global media lead, PGD, tasking her with building media capability and driving growth across markets worldwide.
In her new role, Radhakrishnan will focus on strengthening global media practices, accelerating market-specific innovation and supporting growth initiatives across delivery centres, with a particular emphasis on India.
She brings more than two decades of experience spanning media planning, digital transformation and performance-driven advertising. Her expertise covers search, social media and programmatic, where she has led strategies aimed at improving effectiveness and measurable outcomes for clients.
Before joining Publicis Media, Radhakrishnan served as head of biddable, APMEA, at WPP Media. She has also held senior leadership roles including chief operating officer at Liqvid Asia and chief digital officer at Zenith.
Earlier in her career, she worked with several leading agencies in India, including Performics.Resultrix, MEC and Webchutney.
